AI Visibility — Competitor SoV

anthropic.com vs OpenAI, Google, Microsoft, Meta inside the answers
measured · Jun 2026
Eight tools — the full AI-Visibility suite
01

The verdict — a strong #2, not yet a co-leader

02

AI Visibility score — head to head

Semrush's per-competitor AI Visibility score (US, all engines). You sit second to openai.com — and note claude.ai scores separately at 62, so your brand's strength is split across two domains.

03

Three ways to measure share of voice — and they disagree

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Share of voice — who owns the conversation

Share of voice

Semrush · % of brand mentions

The gap

05

The full field — 10 brands across the broad probe

Brand leaderboard — answers, share of voice, first-mention rate

OURS · 32-question controlled probe

06

The paradox — first when named, just named less

First-mention rate vs share of voice — Anthropic leads one, trails the other

First-mention % Share of voice %
07

Mentioned often — but cited second

Mentions

Semrush · raw count

Average position

Semrush · lower = earlier

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The citation-source gap

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The missing-source reservoir — your outreach list

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How they speak of you when you're in the room

Sentiment across the broad probe — when mentioned

OURS · 32-question probe

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The play — close the 11-point gap

1 · Win first-mention scenarios

OpenAI is cited at position 1.32; you at 2.27. Pick a handful of flagship use-cases (safety, long-context, regulated enterprise) and build the evidence so the engines name you first there — you already lead first-mention in the broad set, so the lever is being in more rooms, not winning them.

2 · Consolidate the brand

claude.ai (62) and anthropic.com (72) split your authority. One canonical entity, cross-linked, stops you competing with yourself.

3 · Attack the missing sources

137.4K sources cite a rival and not you. Each one earned is a mention swung. Prioritise the high-traffic, high-authority domains.

Drop-in fix — assert your entity so the engines name you first

OURS · deployable

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Competitor parity + the honesty ledger

Competitor Research — Semrush vs Bliss

what each tool can show

The honesty ledger — what we refuse to fake

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How this was measured

Go deeper — the eight AI-Visibility tools
Bliss Optimizer · AI Visibility · Competitor SoV