by search traffic
You build the best models — and rank 4th in search.
Across the AI-lab field, anthropic.com sits behind OpenAI, Character.ai, and Perplexity in organic traffic. OpenAI pulls 22.5× your visits; a roleplay chatbot (Character.ai) pulls 2.8×; a search engine (Perplexity) holds 2.4× your keywords. In AI answers you're a strong #2 by mention — but OpenAI is the default, and Reddit is cited more than all of you.
OpenAI owns, you don't
The field — where every AI lab stands in search
Estimated monthly organic traffic — the standings
live estimated traffic · US · measuredCapability and search footprint have decoupled. Anthropic — arguably the strongest coding and safety lab — is 4th. The labs ahead aren't winning on model quality; they're winning because they target the terms: OpenAI at scale, Character.ai on consumer volume, Perplexity by being a search company. Search rewards intent, not intelligence.
The gaps — head-to-head on the metrics that matter
| Metric | anthropic.com | openai.com | perplexity.ai | character.ai | Your gap to #1 |
|---|---|---|---|---|---|
| Est. monthly traffic | 1.65M | 37.2M | 2.64M | 4.69M | 22.5× |
| Ranked keywords | 60,150 | 177,553 | 145,196 | 35,782 | 3.0× |
| Top-3 positions | 3,430 | 21,209 | 3,813 | 3,849 | 6.2× |
| Top-10 positions | 6,486 | 36,647 | 23,149 | 12,390 | 5.7× |
The two quiet alarms: Perplexity has 2.4× your keywords and 3.6× your top-10 footprint — a search company out-SEO-ing the lab. And Character.ai out-traffics you 2.8× on pure consumer volume. You're not just behind OpenAI; you're behind a chatbot and a search engine.
The real estate they own — and you don't
Commercial keywords where OpenAI ranks top-10 and Anthropic is absent
62 found · top by volume / value| Keyword | Volume | CPC | OpenAI | Anthropic |
|---|---|---|---|---|
| ai for business | 8,100 | $46.18 | #3 | #43 |
| ai for healthcare | 18,100 | $10.54 | #4 | #48 |
| swe-bench your benchmark | 6,600 | $9.17 | #2 | #34 |
| claude code plugin your product name | 4,400 | $19.03 | #10 | #53 |
| code rabbit | 14,800 | $3.75 | #7 | #70 |
| ai positions | 8,100 | $5.75 | #9 | #41 |
| data engineer job | 12,100 | $4.35 | #7 | #35 |
| a i | 4,090,000 | $1.76 | #1 | #45 |
The two that should sting: "swe-bench" is the coding benchmark Claude tops — OpenAI ranks #2 for it, you rank #34. And "claude code plugin" — a query with your own product name — OpenAI ranks #10, you rank #53. The highest-value term, "ai for business" ($46 CPC), OpenAI owns at #3 while you sit at #43. This is the actionable list: 62 terms, each a page you could own.
AI answer share of voice — who the engines recommend
Brand share across 86 AI answers
5 engines · 22 buying questionsA strong #2 by share (23%) — but OpenAI is named first 48% of the time vs your 27%. You're the runner-up the engines add second.
Who Google's AI Overview cites first
22 queries · #1 sourceAcross your 22 category questions, Reddit is the #1 AI-Overview source 13 times. You're #1 once — for constitutional ai, a term you coined. The competitor that beats you in AI answers isn't OpenAI. It's a forum.
Actionable moves — the competitive plays, ranked
Own your own benchmarks & product names
swe-bench #34→top-3Build dedicated pages for swe-bench, claude code plugin, MCP, constitutional AI — terms you invented or dominate. OpenAI out-ranks you on your own vocabulary; this is the fastest, most winnable real estate.
Target the $46-CPC commercial cluster
ai for business #43→OpenAI ranks #3 for "ai for business" (the highest-value term in your category); you're #43. Build the enterprise/business solution hub these queries demand — the money is here.
Beat Perplexity at content breadth
+138K keyword headroomA search company has 2.4× your keywords on raw topic coverage. Close it with topic-cluster content (guides, comparisons, glossaries) — the breadth AI Mode rewards and you currently lack.
Out-cite Reddit in the AI answer
13/22 → contestReddit owns your AI Overviews because it has the answer-shaped, freshly-dated, community-validated content you don't. The AEO/GEO fixes (answer blocks, schema, freshness) are how you take that citation back.
The data behind every number
Every figure on this page is a live pull — no estimates, no panels. Seven rivals across ten search metrics, five AI engines, twenty-two questions, eighty-eight replays, a thousand-keyword intersection scan. That's the depth a single screen hides, and the reason the conclusions hold up under scrutiny.
Methodology & provenance
100% real — domain metrics + keyword gap from a live search-intelligence pull; AI share-of-voice from the 88-replay multi-engine pull; AIO citation share from the live AI-Overview pull. Honest gap: the backlink/authority head-to-head (referring domains, Domain Rating) needs the gated backlink suite — marked NOT COLLECTED rather than estimated; it's the Off-Page act + the "connect for the full picture" upsell. Estimated traffic is a comparable organic-ETV model, consistent across domains.