Seven deep tools — each opens its own full dashboard ↗
Built to rank — ranking less every month.
1.65M organic visits on 60,150 keywords, but the footprint is bottom-heavy and shed a net 35,000 rankings. We crawled and scored all 474 pages: a clean technical base undercut by a bare homepage with no schema, no canonical, no entity markup — and Reddit owns #1 on 13 of 22 of your money terms.
Organic / mo
1.65M
−35K net rankings
Pages scored
474
median 59.3 · 0 STRONG
vs OpenAI
22.5×
organic traffic gap
Authority Score
69
123,340 ref domains
01
The verdict — composite & the three pillars
62SEO / 100
SEO is MODERATE — strong technically, hollow on-page, sliding in the rankings.
A clean technical base and genuinely strong off-page authority (123,340 referring domains), undercut by a bare homepage with no schema, no canonical, no entity markup. Across all 474 crawled pages, not one reaches STRONG. The bullets below mark each pillar's target — the gap is the work.
02
The whole site, scored — all 475 pages & posts
Site map treemap — every URL by section
rectangle area = page count · shade = section avg score
avg ≥ 65
avg 58–65
avg < 58
News (231) + Research (143) = 79% of the site. Both score flat for the same reason every page does — no dates, almost no schema. Uniform mediocrity is a template problem: one fix lifts hundreds of pages.
On-page distribution
474 of 475 scored · not one page reaches STRONG
59
MODERATE
median / 100
03
On-page ranking signals — 20 factors, every weight earned
Signal sunburst — score → 3 groups → 20 factors
arc width = weight · shade = attainment
≥85%≥70%
≥50%≥34%<34%
Sunburst = the auditable score. Inner ring is the three weighted groups; the outer ring breaks each into its factors. The big red wedge is Trust & UX — 4.1 of 23: E-E-A-T, freshness and readability all near zero.
All 20 SEO factors — the work queue
click a column to re-sort · default = headroom (biggest opportunity first)
| Factor▲ | Group▲ | Captured▲ | Score▲ | Weight▲ | Headroom▼ | Tier▲ |
|---|
Sort by Headroom and the fix queue writes itself: E-E-A-T (10 wt, 0 earned), Title relevance (9 wt, 2.9), Schema & Freshness (4 each, 0), Canonical (3, 0). One sort = the roadmap.
04
Technical SEO — crawl, index, render, infrastructure
Site-health radar — 7 sub-scores vs target
solid = today · dashed = the STRONG line (85)
70
MODERATE
11
critical
55
warnings
Structured Data is the floor at 34 — 463 pages carry no schema, canonical only 8%, freshness 0%. Full Site Audit →
Crawl & index
✓SSR rendering100% of pages
✓Indexableno noindex
✓robots.txt200, all bots
✓XML sitemap475 URLs
✕Canonical8% of pages
!Slow TTFB (>4s)87 pages
✕hreflangnone
Infra & perf
✓HTTPS / HSTSboth
✓CSP headerpresent
✓Brotlibr
✓ServerCloudflare
!LCP (mobile)4.9s poor
✓CLS0.0003
!Max TTFB9.98s
05
Keywords & rankings — the position footprint
Organic traffic
1.65M
est / month
Keywords
60,150
ranked
New
+51.8K
gained
Improved
+3,611
moved up
Declined
−3,303
moved down
Lost
−86.8K
net −35K
Paid
$0
no ads
Position distribution — bottom-heavy
ranked keywords per SERP-position bucket (top 50)
Only 6,486 of 60,150 keywords reach the top 10. The mass sits in positions 21–50 — real estate that earns almost no clicks. Lift the 11–20 band (5,077 kw) onto page one and traffic compounds.
Target keywords
KD · your rank · who owns #1
best ai for coding
7 · absent · reddit
chatgpt alternative
0 · absent · deepai
claude vs chatgpt
6 · absent · reddit
best ai for writing
15 · absent · reddit
ai safety
56 · #4 · safe.ai
constitutional ai
64 · #1 · anthropic
Ranks only for its own brand and inventions. Reddit owns #1 on 13 of 22 targets — none defended by a strong page.
06
Competitive — anthropic.com vs openai.com
The gap, metric by metric
log scale · dot = each domain · bar = the multiple behind
Anthropic sits #4 of 7 AI labs by organic traffic — and your closest rival turns the same category into 22× the organic traffic, 21,209 top-3 rankings to your 3,430. Same product tier, a sliver of the search real estate. Competitive Gap tool →
07
Content signals
Content & architecture
70 · MODERATE
Median words
1,146
Homepage
682 words
Avg readability
FK 18
Freshness coverage
0%
Thin pages (<300w)
0
The link mismatch — deep pages, starved of links
bar = content depth · dot = inbound internal links
0 orphans across 239 crawled pages — but routing ignores depth. Four of your most substantial pages get 1–2 inbound links each. Deep content the crawler can barely reach. Content & Internal Links →
08
Off-page authority
Authority Score 69 — healthy, natural, under-converted
A clean, natural backlink profile — no link farms, 81.6% follow, tier-1 media earned (NYT, Guardian, NASA.gov at Authority 91+). The off-page foundation is genuinely strong. The problem isn't authority — it's that this authority isn't translating into rankings, and you still trail OpenAI's 414K referring domains by 3.4×. Reclaim the 23,133 lost-but-vital links, then close the gap. Full Backlinks & Authority →
Referring domains
123,340 · openai 414K
Authority Score
69 ▲
Referring domains
123,340
Total backlinks
9.77M
Lost & vital
23,133
09
SEO fixes — impact-ordered, deployable
The lift bridge
SEO 62 → projected, fix by fix
Six on-page fixes, +26 projected points. Entity schema alone moves +10 — and because the gaps are template-uniform, the same drop-in lifts hundreds of pages at once.
The fixes, in priority order
CRITICAL
Organization + Person + sameAs schema
+10463 of 474 pages carry zero JSON-LD. Define the entity with sameAs to Wikipedia / Crunchbase / LinkedIn / GitHub — template-level, so it ships site-wide.
CRITICAL
Rewrite the homepage title
+5"Home \ Anthropic" (16 chars, no keyword) → a descriptive, keyword-led title.
CRITICAL
Add self-referential canonicals
+3Only 8% of pages declare a canonical — add <link rel=canonical> in the template.
HIGH
Freshness dates site-wide + de-dup metas
+40% of pages dated. Add datePublished + dateModified; write unique metas.
HIGH
Add H1 to the pages missing one
+2/claude-corps & /engineering forfeit their strongest on-page signal.
MED
Fix the 87 slow pages (TTFB > 4s)
+2Worst is 9.98s. Slow TTFB throttles crawl budget across the long tail.
10
Keyword gap & content roadmap
Opportunity quadrant — low difficulty, high intent, you're unranked
x = keyword difficulty · y = volume · bubble area = CPC ($ intent)
open commercial term · Reddit owns #1
bigger bubble = higher CPC
Bottom-left is the money: low KD, high CPC, and you don't rank. "best ai tools for marketing" carries a $67.58 CPC at KD 19; "best ai for business" a $39.79 CPC at KD 17. Reddit holds #1 on every one.
Where OpenAI already beats you
openai top-10, you absent
ai for healthcare
18,100 · oai #4
ai video generation
27,100 · oai #5
how to make ai video
14,800 · oai #9
Depth isn't the problem. Pages run deep (median 1,146 words; /constitution 30K). The gap is optimization: no schema, no dates, weak titles. Structure the depth you already have.
11
Go deeper — the seven SEO tools
Everything above is the summary. Each tool below is its own full Semrush-grade dashboard on the real anthropic.com data — pick where to dig in next.
Bliss Optimizer · SEO master (Google organic only) · live anthropic.com data · all 474 pages · 20 Jun 2026
SEO 62 · on-page 56.5 · tech 71 · AS 69 · 60,150 kw · 1.65M traffic